Copywriting Strategy for Editing Your Own Content
Editing is an important part of presenting any work to the client. This is especially true if you are creating a project in a language that is not your native language. It is easy to make mistakes and you should go back through the project to make sure you are doing everything correctly.
Some copywriters choose to do the editing on their own. They may finish the project and then take a few days off before going through and editing the project. This allows them to come back to the project with fresh eyes and see things they may have missed at first. If you are editing on your own, go through the project a few times and read the information out to yourself to see if it sounds right.
In most cases, it is best to have someone else read your writing. Even if you go through the project ten times, you can miss basic mistakes simply because you are the writer and the mind can skip over them. When you bring in a fresh pair of eyes, someone who hasn’t seen the work before or worked on it, you can catch more mistakes and provide a more polished manuscript to your client.
Many freelancers include the price of editing in their proposal. This allows them to find an editor they are used to and pay that person to assist with the editing issues. If you are charging more for editing services, list this in your proposal so that the client understands why your amount may be a bit more compared to someone who doesn’t offer this service. If you are not including editing services in your price, inform the client in your proposal to avoid confusion.
Depending on the client, they may expect you to perform all editing functions or they may have their own crew who can complete this task for you. If you don’t feel comfortable editing your own work, discuss this early on with the client and explain how the best way to get a polished project is to hire a professional editor.
This post is an excerpt from “Copywriting for Beginners: Crafting Quality Content, Understanding the Market, Networking with Clients and Building a Freelance Career,” which is available on Amazon here.