Freelance Copywriting Career: Networking for New Clients
Finding new clients can be a challenge, especially when you are getting your feet wet as a freelance copywriter, but this is the time when you should really work to establish yourself. Think of your copywriting career as a business, which it is. You should network around to find more work and to get ahead. Any time that you have downtime in your schedule is time that you aren’t making money.
One thing that you should always do is ask your current or past clients to recommend you to any of their friends who may need a copywriter in the future. Often clients are associated and if you did a good job, they may be willing to pass your name around to get more jobs. This takes just a few minutes of your time and can really make the jobs come in.
If you are working on a freelance site like UpWork or Freelancer, request that your clients leave feedback. While some clients may be too busy, most are more than happy to spend a few minutes leaving a review. These reviews can help other clients to see your past work and see whether you would be a good fit for their project.
Your website can also be a good contact point for new clients. Keep your website up to date and relevant in the search engines. This allows clients who are looking to hire a freelancer to find you and see how amazing your work is. When the website is abandoned and just thrown together, the client will eave right away and pick another freelancer. But if you take good care of your website and show pride in your writing, the client will show interest and can contact you for their project.
Even when you are out at a party or meeting new people, spread the word about your business. Many businesses may need a copywriter to help with advertising, to write articles in the local newspaper, or for so many more reasons. You can keep some business cards on hand to spread around and hope that these bring you some leads.
This post is an excerpt from “Copywriting for Beginners: Crafting Quality Content, Understanding the Market, Networking with Clients and Building a Freelance Career,” which is available on Amazon here.