Freelance Copywriting: From Day Job to a Writing Career
Starting your foray into the world of freelance copywriting can be a big accomplishment. You are changing away from the 9 to 5 grind and taking control of your own career and earnings. Copywriting has the potential to make you a lot of money and expose you to many parts of the world, but you have to be ready to take the initiative to work hard and stick with it during the hard times in the beginning. Before dreaming about making it rich in a copywriting career, you need to make the decision on how you would like to start.
Copywriting is written content conveyed through online media and print materials. Copy is content primarily used for the purpose of advertising or marketing. This type of written material is often used to persuade a person or group as well as raise brand awareness.
Leaving the Corporate World vs. Copywriting on the Side
Deciding to start a copywriting career can be a big deal. You need to decide how much time you would like to give to this new career. In the beginning, you may want to start the copywriting career on the side. Starting out can take some time as you build up your portfolio and find new clients to work with. It will also give you an idea of whether or not you have the dexterity to write full-time.
Many people aren’t willing to live without an income during this starting up period. But this is one of the nice things about being a copywriter; you can work on it during the nights and weekends and still keep your day job, making the career a great second income.
Some people decide that they are tired of working for the corporate world. They want to make their own path, decide their hours, or have the flexibility to fit the work in with their hectic schedule. Copywriting works great for this. You can decide how much you would like to work, when you need to work, and so much more about your career life. You do need to keep in mind that if you dive right in, there might be some dry times when the income is not up to what you are used to. You may want to put aside a bit of savings to give you a cushion until the copywriting income comes in.
There are positives and benefits to each option. Doing copywriting on the side allows you to make a second income and build up your business while still working at your regular job. Doing copywriting full time gives you more time to expand the business and gives you the freedom you may be craving in your career. You will need to look at your personal situation to see which one makes the most sense for you.
This post is an excerpt from “Copywriting for Beginners: Crafting Quality Content, Understanding the Market, Networking with Clients and Building a Freelance Career,” which is available on Amazon here.